Starbucks Price Strategy In China 2024. In china, starbucks aims to avoid price wars but becomes embroiled in discounting pressures, navigating a delicate balance between maintaining pricing integrity and meeting market demands. Starbucks' comparable sales in china are slumping, with a 14% drop in the most recent quarter.
As we approach 2025, china stands on the brink of a series of transformations. Editorโs note (december 9th 2024):
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